An Insider's Guide to Relational Organizing

Tips, Tricks and Insights from the Field

RELEASE: Premier Political Data Firm Acquires Supporter Engagement Platform to Expand Services and Reach

FOR IMMEDIATE RELEASEJanuary 12, 2020 MEDIA CONTACTjessica@50p1.com SAN FRANCISCO—Premier California-based political data and software company, Political Data, Inc. (PDI) announced today it has acquired OutreachCircle, a leading supporter management and relational organizing platform. The acquisition will offer both California-based and national clients an industry-leading product that combines top-notch data, voter file management and targeting expertise..

Read more

Community Organizing with OutreachCircle

When it comes to the uses of relational organizing, GOTV gets almost all of the attention. It’s understandable— especially in a presidential election year. But after Election Day, what happens to all that careful planning and outreach? For a political campaign, it vanishes. For an organization working on long-term goals, it lasts. OutreachCircle is built..

Read more

Community Mapping – The Key to Organizing with Social Distancing (and Relational Organizing)

For months, you’ve been planning the perfect in-person canvassing programs. You’ve figured out who you want to contact, who you are going to hire, and how many volunteers you will need to recruit. Everything is going well, when suddenly coronavirus hits, and all your plans must change. You still have to get the job done,..

Read more

Organizing with Social Distance

In response to numerous requests from campaigns and organizations across the country, we are putting out a list of suggestions on organizing virtually.  Social distancing is antithetical to most campaign tactics. Yet the need to organize and preserve democracy has never felt more critical. For additional resources, see here.   Meetings and Events Now is..

Read more

Launching Groups for Large Scale Personalized Organizing: the right ladder of engagement for each supporter

Most organizing programs are built with a one size fits all approach. However, all supporters are unique. Some want a lawn sign, some want to donate, others want to knock on doors and occasionally you find a unicorn who wants to do it all. While customizing tasks for supporters is easy when you have a..

Read more

Affinity P2P Texting – Personalized Peer-to-Peer Texting

In the past few months we’ve heard from many campaigns and organizations that in addition to the relational work that they are doing, they would love a way to assign contacts to an individual.  They have given us numerous reasons including organizing, fundraising, and updates to key staff, members, or supporters. We’re excited to launch..

Read more

Relational Organizing Can Dramatically Increase Turnout in Down Ballot Races

Previously, I wrote a blog post about the efficacy of relational organizing (supporters reaching out to friends, family and neighbors vs. traditional outreach where volunteers reach out to strangers). With another year under our belt, I thought I would provide an update on research we conducted with Professor Lindsey Cormack in 2016 and Catalist in 2017. In these studies, supporters utilized VoterCircle to..

Read more