An Insider's Guide to Relational Organizing

Tips, Tricks and Insights from the Field

Community Organizing with OutreachCircle

When it comes to the uses of relational organizing, GOTV gets almost all of the attention. It’s understandable— especially in a presidential election year. But after Election Day, what happens to all that careful planning and outreach? For a political campaign, it vanishes. For an organization working on long-term goals, it lasts. OutreachCircle is built..

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Organizing with Social Distance

In response to numerous requests from campaigns and organizations across the country, we are putting out a list of suggestions on organizing virtually.  Social distancing is antithetical to most campaign tactics. Yet the need to organize and preserve democracy has never felt more critical. For additional resources, see here.   Meetings and Events Now is..

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Launching Groups for Large Scale Personalized Organizing: the right ladder of engagement for each supporter

Most organizing programs are built with a one size fits all approach. However, all supporters are unique. Some want a lawn sign, some want to donate, others want to knock on doors and occasionally you find a unicorn who wants to do it all. While customizing tasks for supporters is easy when you have a..

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Affinity P2P Texting – Personalized Peer-to-Peer Texting

In the past few months we’ve heard from many campaigns and organizations that in addition to the relational work that they are doing, they would love a way to assign contacts to an individual.  They have given us numerous reasons including organizing, fundraising, and updates to key staff, members, or supporters. We’re excited to launch..

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Relational Organizing Can Dramatically Increase Turnout in Down Ballot Races

Previously, I wrote a blog post about the efficacy of relational organizing (supporters reaching out to friends, family and neighbors vs. traditional outreach where volunteers reach out to strangers). With another year under our belt, I thought I would provide an update on research we conducted with Professor Lindsey Cormack in 2016 and Catalist in 2017. In these studies, supporters utilized VoterCircle to..

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Five Relational Organizing Takeaways from the Midterms

Since 2015, we have worked with over 2,000 clients on their relational organizing efforts. Every year we learn something new. Previously I had written about our 11 relational organizing best practices.  Below are our latest insights from the 2018 midterms. Relational Organizing Scales.  The research has been clear that relational organizing is effective. To date, the limitation..

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11 Relational Organizing Best Practices For Your Political Campaign

Relational organizing is quickly becoming a staple of modern day campaigning.  Unlike traditional cold campaign outreach (paid staff or volunteers reach out to strangers), relational organizing involves supporters leveraging their pre-existing relationships to reach out to their friends, neighbors and colleagues.  While academic research has shown relational organizing to be the most effective form of..

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