For months, you’ve been planning the perfect in-person canvassing programs. You’ve figured out who you want to contact, who you are going to hire, and how many volunteers you will need to recruit. Everything is going well, when suddenly coronavirus hits, and all your plans must change. You still have to get the job done,..
Author: Sangeeth Peruri
In response to numerous requests from campaigns and organizations across the country, we are putting out a list of suggestions on organizing virtually. Social distancing is antithetical to most campaign tactics. Yet the need to organize and preserve democracy has never felt more critical. For additional resources, see here. Meetings and Events Now is..
Most organizing programs are built with a one size fits all approach. However, all supporters are unique. Some want a lawn sign, some want to donate, others want to knock on doors and occasionally you find a unicorn who wants to do it all. While customizing tasks for supporters is easy when you have a..
In the past few months we’ve heard from many campaigns and organizations that in addition to the relational work that they are doing, they would love a way to assign contacts to an individual. They have given us numerous reasons including organizing, fundraising, and updates to key staff, members, or supporters. We’re excited to launch..
Would you rather be contacted by a stranger or a friend? Personally, I would almost always prefer talking to a friend. So when I ran for office, the vast majority of our outreach efforts were friend-to-friend. The strategy worked so well that we won our race despite being outspent thirty to one. Following the campaign,..
The majority of research on relational organizing has been focused on the impact in driving voter turnout. However, we have long held that a significantly more powerful use case is for driving persuasion. As the measurement of persuasion requires costly user surveys, research on the impact of relational organizing on persuasion has been quite limited…
Previously, I wrote a blog post about the efficacy of relational organizing (supporters reaching out to friends, family and neighbors vs. traditional outreach where volunteers reach out to strangers). With another year under our belt, I thought I would provide an update on research we conducted with Professor Lindsey Cormack in 2016 and Catalist in 2017. In these studies, supporters utilized VoterCircle to..
Since 2015, we have worked with over 2,000 clients on their relational organizing efforts. Every year we learn something new. Previously I had written about our 11 relational organizing best practices. Below are our latest insights from the 2018 midterms. Relational Organizing Scales. The research has been clear that relational organizing is effective. To date, the limitation..
Relational organizing is quickly becoming a staple of modern day campaigning. Unlike traditional cold campaign outreach (paid staff or volunteers reach out to strangers), relational organizing involves supporters leveraging their pre-existing relationships to reach out to their friends, neighbors and colleagues. While academic research has shown relational organizing to be the most effective form of..
I spend almost every day working with campaigns around the country. Most campaigns seem to have the same playbook: start with fundraising, then move on to persuasion and end with GOTV. The logic is that money pays for advertising (to persuade voters) and staff (to recruit volunteers for GOTV). But what if your opponent has..